Online Video Viewership Continues to Grow Dramatically in U.S.

According to a recent study by Nielsen, online video usage in the U.S. is up considerably from the same time last year, as time spent viewing video on PC/Mac/laptops from home and work locations increased by 45%. Other findings include:

• While the number of unique online video viewers only increased by 3.1% from January 2010, the level of activity was up as viewers streamed 28% more video and spent 45% more time watching.

• Total video streams also saw significant year-over-year growth, up 31.5% to 14.5 billion streams.

• MSN/Windows Live/Bing was the fastest-growing video brand month-over-month, increasing 26.1%. PRN

Source: Nielsen