Consumer Loyalty Programs Miss Mark 


A study by ACI Worldwide shows that many retail loyalty programs leave consumers feeling underappreciated, and many consumers are enrolled in a program they don’t completely understand. Key findings include:

• The majority of American consumers (62%) join retail loyalty programs so they can get discounts on the things they buy most, yet only about one-third of Americans (36%) receive a reward or promotion that would make them come back to the retailer again, and 1 in 4 (27%) complain they receive a reward or promotion for something they would never buy.

• Just 27% of Americans receive a loyalty program reward or promotion that made them feel valued.

• 85% of loyalty program members report that they haven’t heard a single word from a loyalty program since the day they signed up.

Source: ACI Worldwide


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.