According to the comScore 2010 Mobile Year in Review report, mobile media adoption has continued to grow throughout the past year as consumers are increasingly turning to their mobile phones for many other uses beyond just talking or texting. Since December 2009 the number of mobile media users has grown significantly in the U.S., as 109 million U.S. mobile subscribers accessed mobile media in December 2010, up 7.6 percentage points versus a year ago. Specific findings include:
• Social networking is the fastest-growing mobile content category in the U.S.: Nearly 58 million mobile subscribers accessed a social networking site at least monthly via mobile device as of December 2010, up 56% from the previous year.
• Specifically, Facebook usage is up 121% over the previous year. YouTube and Twitter held the second and third position in the U.S., growing 74% and 71%, respectively, whereas the number of users accessing MySpace via mobile fell 20% in the U.S.
• Classifieds was the second-strongest mobile content growth category, reaching nearly 17 million mobile subscribers as of December, up 55% over the previous year, followed by online retail sites, up 53%.