Making Your Internal Content Public One ‘Message of the Day’ at a Time


If you’ve set up an internal social media platform to eventually move to an external system, once you’re up for outside consumption, Jay Baer, president of social media consultancy Convince and Convert, recommends deploying a “Message of the Day” strategy. Here’s how it works:

1. A small cross-functional team within your organization should meet every day at 4:55 p.m. for five minutes to sift through the content collected via your internal social media system, and determine what might be interesting to your customers.

2. Out of that meeting should stem the Message of the Day for tomorrow. The Message of the Day isn’t necessarily about the company. Maybe it’s about your industry—maybe it’s a customer story.

3. Disseminate the Message of the Day to all social media–active employees first thing every morning. You can do this via the messaging option within your internal social media system or via a daily, dedicated e-mail or text message. The Message of the Day should be 125 characters or less to accommodate retweets on Twitter, including, if applicable, a shortened URL, preferably set up to be tracked via bit.ly or a similar service.

4. Once receiving the Message of the Day, employees should be free to modify it to fit their own style and social participation (you may want to provide Message of the Day visuals when appropriate for employees active in Flickr and Facebook).

See compete premium PR News article.




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.