Social Media and Crises: Identify Audiences Before You Need Them


Having learned how powerful social media can be during events like the Haiti earthquake, Capt. Dave Werner of the U.S. Navy Office of Information and Tracy Johnson of Booz Allen Hamilton offer some tips for using social media during a crisis:

1. Before a crisis: Identify your key audiences in a crisis (e.g. families, employees, community) and how you will communicate with them in a crisis. Ensure your key audiences in a crisis situation know how you will put out information (e.g., family care line, Web site, Facebook, local radio, television).

2. During: Actively use your social media presences to communicate relevant and timely information. Accuracy is important but don’t delay putting out useful information that can affect the safety and security of your audience. Listen to what your audiences say to you via social media and respond appropriately.

3. After: Continue to provide interesting updates and information to your audiences to maintain interest in your page. Thank your community members for spreading the word and supporting each other through this crisis.

See complete premium PR News case study.


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.