Social Media and Crises: Identify Audiences Before You Need Them


Having learned how powerful social media can be during events like the Haiti earthquake, Capt. Dave Werner of the U.S. Navy Office of Information and Tracy Johnson of Booz Allen Hamilton offer some tips for using social media during a crisis:

1. Before a crisis: Identify your key audiences in a crisis (e.g. families, employees, community) and how you will communicate with them in a crisis. Ensure your key audiences in a crisis situation know how you will put out information (e.g., family care line, Web site, Facebook, local radio, television).

2. During: Actively use your social media presences to communicate relevant and timely information. Accuracy is important but don’t delay putting out useful information that can affect the safety and security of your audience. Listen to what your audiences say to you via social media and respond appropriately.

3. After: Continue to provide interesting updates and information to your audiences to maintain interest in your page. Thank your community members for spreading the word and supporting each other through this crisis.

See complete premium PR News case study.




Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.