U.S. Companies Missing Opportunities to Build Loyalty With Latinos

Latinos’ Loyalty Rests With Company Commitment: A survey by Garcia Trujillo LLC and Newslink Research finds that more than 66% of Latinos in the U.S. would be more inclined to buy products and services from companies that demonstrate a strong and visible commitment to the Hispanic community, and 64.7% would be even more loyal to those companies. Other study findings include:

• Although 59.3% of the consumers surveyed believe that the Hispanic market is important to companies and brands in the U.S., 42% believe U.S. companies have little respect for them as consumers.

• 94% want companies, products or brands in this country to have Spanish speaking spokespeople in their advertising PR campaigns.

• 15.5% would like to see products and services specifically created for the Latino consumer.

Source: Garcia Trujillo/Newslink Research

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