U.S. Companies Missing Opportunities to Build Loyalty With Latinos


Latinos’ Loyalty Rests With Company Commitment: A survey by Garcia Trujillo LLC and Newslink Research finds that more than 66% of Latinos in the U.S. would be more inclined to buy products and services from companies that demonstrate a strong and visible commitment to the Hispanic community, and 64.7% would be even more loyal to those companies. Other study findings include:

• Although 59.3% of the consumers surveyed believe that the Hispanic market is important to companies and brands in the U.S., 42% believe U.S. companies have little respect for them as consumers.

• 94% want companies, products or brands in this country to have Spanish speaking spokespeople in their advertising PR campaigns.

• 15.5% would like to see products and services specifically created for the Latino consumer.

Source: Garcia Trujillo/Newslink Research


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.