Imperatives for Successful Change Management Initiatives


Time for change? Here are some must-do’s from Dan Pecchia, president of Pecchia Communications, for communicating successfully about major organizational changes.

Tell the Truth: Be clear and forthright about exactly what’s happening. Blurriness and hedging can undermine trust and dilute the support needed to embed change. Come clean with the facts and the rationale for the change.

Make the Case: There’s a reason you’re making these changes. Don’t be shy about conveying it. Employees and other key audiences need to know our rationale—even if they do not agree with it. A good case will maximize support and limit resistance.

Be Consistent: Get a foundational FAQ and key facts and messages in place early and make sure key managers understand them. Don’t suffer any wildcat messages, even if they’re accurate. Consistency in look is important, too.

Use Plain English: Gobbledygook, bureaucrat-ese and other forms of poor language come off as fudging or hiding. Communicate benefits clearly and sharply, even if employees are not used to it, in order to nurture understanding and acceptance.

Measure and Monitor: Do surveys to measure awareness and understanding. Knowing where the needle rests is important to moving it. Allow for comments. Employees and others appreciate the chance to add input.

See complete premium PR News article.




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prnews-measurement-conf-175x135-static

Join us on November 20, 2014, for PR News’ essential PR Measurement Conference, taking place at the Hyatt Regency Chicago. Commit now to grounding all of your PR efforts in metrics that connect to organizational goals and prove value that communications makes in thriving b2c and b2b companies, nonprofits and professional associations.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.