CMOs Take Optimistic View of the Economy


Top marketing executives at U.S. firms are more optimistic about the economy and their own companies, with company performance indicators such as revenue, profits and new jobs climbing across the board, says an annual study by Duke University’s Fuqua School of Business and the American Marketing Association. Findings include:

• CMOs rated the U.S. economy at 63 on a scale of 0-100, up from a rating of 56 in August 2010. Nearly 69% of marketing executives reported they were more optimistic about the U.S. economy, compared to 26% the previous quarter.

• CMOs expect higher customer purchase volume, higher prices, more new customers entering the market and better customer retention.

• Spending on social marketing continues its upward trend. CMOs say their organizations currently spend 6% of their marketing budgets on social media campaigns and promotions, but that figure will triple to 18% over the next five years.

• Advertising will see gains in the next year, with spending on traditional ads expected to rise more than 2%—the first foray into positive territory since before February 2009.

Source: Fuqua School of Business/American Marketing Association




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.