A Social Identity study by Janrain might give communications pros pause when atttempting to take names online. The study shows that 75% of consumers take issue with being asked to register on a Web site and will change their behavior as a result. Other findings include:
- 76% have given incorrect information or left forms incomplete when creating a new account at a Web site.
- 54% may leave the site or not return.
- 17% go to a different site
- 45% admit they have left a Web site if they forgot their password or log-in info, instead of answering security questions or resetting their password.
- However, 66% of consumers say social sign-in—the ability to sign-in to a Web site using an existing online identity from providers like Facebook, Google and Twitter—is an attractive solution to the problem. PRN