Site Registration a Deterrent to Return Visits


A Social Identity study by Janrain might give communications pros pause when atttempting to take names online. The study shows that 75% of consumers take issue with being asked to register on a Web site and will change their behavior as a result. Other findings include:

  • 76% have given incorrect information or left forms incomplete when creating a new account at a Web site.
  • 54% may leave the site or not return.
  • 17% go to a different site
  • 45% admit they have left a Web site if they forgot their password or log-in info, instead of answering security questions or resetting their password.
  • However, 66% of consumers say social sign-in—the ability to sign-in to a Web site using an existing online identity from providers like Facebook, Google and Twitter—is an attractive solution to the problem. PRN

Source: Janrain




Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.