Site Registration a Deterrent to Return Visits

A Social Identity study by Janrain might give communications pros pause when atttempting to take names online. The study shows that 75% of consumers take issue with being asked to register on a Web site and will change their behavior as a result. Other findings include:

  • 76% have given incorrect information or left forms incomplete when creating a new account at a Web site.
  • 54% may leave the site or not return.
  • 17% go to a different site
  • 45% admit they have left a Web site if they forgot their password or log-in info, instead of answering security questions or resetting their password.
  • However, 66% of consumers say social sign-in—the ability to sign-in to a Web site using an existing online identity from providers like Facebook, Google and Twitter—is an attractive solution to the problem. PRN

Source: Janrain

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