Site Registration a Deterrent to Return Visits


A Social Identity study by Janrain might give communications pros pause when atttempting to take names online. The study shows that 75% of consumers take issue with being asked to register on a Web site and will change their behavior as a result. Other findings include:

  • 76% have given incorrect information or left forms incomplete when creating a new account at a Web site.
  • 54% may leave the site or not return.
  • 17% go to a different site
  • 45% admit they have left a Web site if they forgot their password or log-in info, instead of answering security questions or resetting their password.
  • However, 66% of consumers say social sign-in—the ability to sign-in to a Web site using an existing online identity from providers like Facebook, Google and Twitter—is an attractive solution to the problem. PRN

Source: Janrain




Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.