Know the Drill: Tips on Crisis Planning


As Dwight D. Eisenhower said, “Plans are nothing; planning is everything.” When it comes to crisis simulations, Peter Duda, VP and head of the corporate issues group at Weber Shandwick, should really like Ike. Crisis drills, says Duda, are key to the planning process, ensuring that the plan is up-to-date. Here are some tips from Duda on optimizing your crisis simulation results:

• Ensure everyone is actively engaged. People learn best by doing, and all trainees should have a defined role during the training.
• Make sure the simulation is “inline.” There is no crisis today that will not have a social media/digital component, so make sure the simulation hits both online and offline constituencies.
• Conduct a post-training review. Update your crisis procedures as necessary, and communicate the changes to all stakeholders.

See complete premium PR News article.




Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.