Twitter Watch: Was Taco Bell’s Crisis Recipe Tasty?


In January, after being hit with a lawsuit challenging its beef content (red spike), Taco Bell responded with a “Thanks for Suing Us” announcement, that turned the Twitter conversation largely neutral (yellow spike), according to this PeopleBrowsr data (exclusive to PR News). The next day, negative talk slightly led positive and neutral, but the amount of chatter was way down. Did Taco Bell’s “outside the bun” response do the trick?  


Source: PeopleBrowsr (www.peoplebrowsr.com); data exclusive to PR News.

 

 

 

 

 

 

 

 

 

 

 


1 Comment

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • hikerprof

    Like it or not, Taco Bell serves “meat” of dubious quality. You get what yo0u pay for….