Twitter Watch: Was Taco Bell’s Crisis Recipe Tasty?


In January, after being hit with a lawsuit challenging its beef content (red spike), Taco Bell responded with a “Thanks for Suing Us” announcement, that turned the Twitter conversation largely neutral (yellow spike), according to this PeopleBrowsr data (exclusive to PR News). The next day, negative talk slightly led positive and neutral, but the amount of chatter was way down. Did Taco Bell’s “outside the bun” response do the trick?  


Source: PeopleBrowsr (www.peoplebrowsr.com); data exclusive to PR News.

 

 

 

 

 

 

 

 

 

 

 




1 Comment

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • hikerprof

    Like it or not, Taco Bell serves “meat” of dubious quality. You get what yo0u pay for….