According to a new survey of 3,000 consumers from online shopping comparison site GetPrice, online shoppers value customer service options and reputation above price—and are willing to pay more if they feel they will get a good deal overall. The key findings of the study include:
- Customer service options are the most important factor for consumers, followed by familiarity with the brand, user reviews and ratings and cost of delivery.
- Low prices are overrated. Having the lowest price was only the fifth most important factor. While 82% of respondents said that price was the determining factor for researching products online, 73% said that it saves them time and 67% said it was the easiest way to compare online offers.
- About 25% of respondents are tracking companies through sites such as Twitter and Facebook.