Online Shoppers Covet Customer Service, Reputation

According to a new survey of 3,000 consumers from online shopping comparison site GetPrice, online shoppers value customer service options and reputation above price—and are willing to pay more if they feel they will get a good deal overall. The key findings of the study include:

  • Customer service options are the most important factor for consumers, followed by familiarity with the brand, user reviews and ratings and cost of delivery.
  • Low prices are overrated. Having the lowest price was only the fifth most important factor. While 82% of respondents said that price was the determining factor for researching products online, 73% said that it saves them time and 67% said it was the easiest way to compare online offers.
  • About 25% of respondents are tracking companies through sites such as Twitter and Facebook.

Source: GetPrice

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.