Online Shoppers Covet Customer Service, Reputation


According to a new survey of 3,000 consumers from online shopping comparison site GetPrice, online shoppers value customer service options and reputation above price—and are willing to pay more if they feel they will get a good deal overall. The key findings of the study include:

  • Customer service options are the most important factor for consumers, followed by familiarity with the brand, user reviews and ratings and cost of delivery.
  • Low prices are overrated. Having the lowest price was only the fifth most important factor. While 82% of respondents said that price was the determining factor for researching products online, 73% said that it saves them time and 67% said it was the easiest way to compare online offers.
  • About 25% of respondents are tracking companies through sites such as Twitter and Facebook.

Source: GetPrice


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.