Small Businesses Have Big Plans for Marketing in 2011


Marketing spend and digital activities for small businesses appears on the rise. The Ad-ology survey of small-business owners reveals a general optimism and increased online marketing activities for the next year. The study shows that 46% of small business owners plan to increase their marketing budgets in the upcoming year, whereas 29% planned on increases in 2010. Other findings include:

  • While businesses have typically limited their online marketing methods to e-mail marketing and company Web sites, 45% are planning to utilize online video, and 35% will look toward mobile advertising.
  • 56% of SMB owners expect sales to increase in 2011, as opposed to 39% in 2010.
  • 22% admit to having difficulty understanding online advertising.
  • 64% have a company Web site, while only 53% reported doing last year.

Source: Ad-ology Research


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