Midterm Elections Boost Political Engagement via Social Media

Some 21% of online adults used social networking sites such as Facebook or MySpace in the months leading up to the November 2010 elections to connect with a campaign or the election itself, and 2% of online adults did so using Twitter—says a study by Pew Research Center. This works out to a total of 23% of adult Internet users who engaged with a political campaign on Twitter or social networking sites. Additional findings include:

• 11% of online adults discovered on a social networking site who their friends voted for in the November elections.

• 9% of online adults received candidate or campaign information on social networking sites or Twitter.

• 8% of online adults posted political content on Twitter or a social networking site.

• 7% of online adults friended a candidate or political group on a social networking site or followed them on Twitter.

• 7% of online adults started or joined a political group on a social networking site.

• Among social networking site users, 40% of Republican voters and 38% of Democratic voters used these sites to get involved politically. PRN

Source: Pew Research Center

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