Midterm Elections Boost Political Engagement via Social Media


Some 21% of online adults used social networking sites such as Facebook or MySpace in the months leading up to the November 2010 elections to connect with a campaign or the election itself, and 2% of online adults did so using Twitter—says a study by Pew Research Center. This works out to a total of 23% of adult Internet users who engaged with a political campaign on Twitter or social networking sites. Additional findings include:

• 11% of online adults discovered on a social networking site who their friends voted for in the November elections.

• 9% of online adults received candidate or campaign information on social networking sites or Twitter.

• 8% of online adults posted political content on Twitter or a social networking site.

• 7% of online adults friended a candidate or political group on a social networking site or followed them on Twitter.

• 7% of online adults started or joined a political group on a social networking site.

• Among social networking site users, 40% of Republican voters and 38% of Democratic voters used these sites to get involved politically. PRN

Source: Pew Research Center



Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.