Communicators Relying More on Digital Outsourcing


Everyone wants in on digital communications, but it's often a big undertaking. Due to the increased complexity in required tools, technologies, and processes, communicators and agencies are struggling to successfully engage consumers in digital channels, says a new study by digitalArbor. As a result, there is strong shift to outsourcing in digital production. Specific findings include:

• 79% of survey respondents admitted to outsourcing digital projects in 2010; 75% plan to outsource in 2011.

• This majority included a 5% increase in outsourcing by external agencies.

• 77% plan to outsource domestically.

• 23% plan to use resources outside of the U.S. in 2011.

• The most commonly outsourced projects: Web site development, at 77%; display ad and rich media development, at 63%; and e-mail marketing, at 44%.

Source: digitalArbor




Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.