Communicators Relying More on Digital Outsourcing


Everyone wants in on digital communications, but it's often a big undertaking. Due to the increased complexity in required tools, technologies, and processes, communicators and agencies are struggling to successfully engage consumers in digital channels, says a new study by digitalArbor. As a result, there is strong shift to outsourcing in digital production. Specific findings include:

• 79% of survey respondents admitted to outsourcing digital projects in 2010; 75% plan to outsource in 2011.

• This majority included a 5% increase in outsourcing by external agencies.

• 77% plan to outsource domestically.

• 23% plan to use resources outside of the U.S. in 2011.

• The most commonly outsourced projects: Web site development, at 77%; display ad and rich media development, at 63%; and e-mail marketing, at 44%.

Source: digitalArbor




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.