Communicators Relying More on Digital Outsourcing


Everyone wants in on digital communications, but it's often a big undertaking. Due to the increased complexity in required tools, technologies, and processes, communicators and agencies are struggling to successfully engage consumers in digital channels, says a new study by digitalArbor. As a result, there is strong shift to outsourcing in digital production. Specific findings include:

• 79% of survey respondents admitted to outsourcing digital projects in 2010; 75% plan to outsource in 2011.

• This majority included a 5% increase in outsourcing by external agencies.

• 77% plan to outsource domestically.

• 23% plan to use resources outside of the U.S. in 2011.

• The most commonly outsourced projects: Web site development, at 77%; display ad and rich media development, at 63%; and e-mail marketing, at 44%.

Source: digitalArbor




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.