CEOs Hitting the Trail for Top-Tier Events


Weber Shandwick’s “Five-Star Conference” study finds that in 2010, nearly three out of 10 industry leaders spoke at top-tier events. Examining CEOs for all 55 industries, included in the World’s Most Admired Companies survey, the agency found that the World Economic Forum at Davos took the lead in CEO speaking platforms. Other findings include:

• Next to Davos, the No. 2 speaking venue was the Clinton Global Initiative, and the No. 3 a tie between the Fortune Most Powerful Women Summit and The Wall Street Journal CEO Council.

• On average, industry-leading CEOs spoke at close to two top-tier events last year.

• Business-to-consumer industry-leading CEOs were slightly more likely to speak at top-tier business forums than business-to-business industry-leading CEOs.

• The leading topic for participating industry-leading CEOs was the global economy and outlook. Other topics were education, gender equality and company- or issue-specific opportunities.

Source: Weber Shandwick




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.