CEOs Hitting the Trail for Top-Tier Events


Weber Shandwick’s “Five-Star Conference” study finds that in 2010, nearly three out of 10 industry leaders spoke at top-tier events. Examining CEOs for all 55 industries, included in the World’s Most Admired Companies survey, the agency found that the World Economic Forum at Davos took the lead in CEO speaking platforms. Other findings include:

• Next to Davos, the No. 2 speaking venue was the Clinton Global Initiative, and the No. 3 a tie between the Fortune Most Powerful Women Summit and The Wall Street Journal CEO Council.

• On average, industry-leading CEOs spoke at close to two top-tier events last year.

• Business-to-consumer industry-leading CEOs were slightly more likely to speak at top-tier business forums than business-to-business industry-leading CEOs.

• The leading topic for participating industry-leading CEOs was the global economy and outlook. Other topics were education, gender equality and company- or issue-specific opportunities.

Source: Weber Shandwick


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.