Visual Brand Identity Strengthens Connection With Employees


An employee brand identity is a comprehensive, coherent and compelling visual format to motivate employees in ways that words alone cannot. It’s what moves communication beyond merely efficient to truly evocative. Looking to better visually connect your brand with your employees? Here’s a checklist to use from Bob Zeni, president of Zeni & Associates.

• Does the identity align, support and reflect the fundamental aspects of the employee brand?

• Does the identity convey the company’s story in an accurate, memorable manner?

• Do the employee brand identity and the external corporate identity support one another—are they similar, but not identical?

• Are there enough visual elements to handle a variety of applications—posters, brochures, intranet pages, video, PowerPoint presentations, premiums—without boring repetition?

• Does the identity take into account corporate identity standards (use of corporate logo), employment policy language (EOE tagline) and sustainability efforts (use of soy inks and FSC-certified paper)?

• Do the deliverables have impact, strength and appeal without seeming extravagant and wasteful?

• Does the mix of print, video, smartphone and Web site deliverables correspond to the employees’ preferred method of communicating?

• Is there space on English-language deliverables to accommodate translated text that requires more space, such as Portuguese or German?

• Is there an organized, easily accessible repository of digital assets in native software applications (often Adobe CreativeSuite) and popular exported formats—JPEGs, TIFFs, PNGs? Does the repository have a directory?

See complete premium PR News story.



Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.