Influencer Measurement Tools: They Drill Down, But How Far?


There are dozens of influencer measurement tools on the market, but it will take some research and experimentation to find the right one for your organization. Jason Falls, social media consultant and author of the Social Media Explorer blog has compiled a list of such tools. “These are tools that you may want to test out for your influencer efforts,” says Falls. Here’s just a small sampling of tools on the list:

Alltop – Blog RSS aggregator organized by topic. Lists feature top blogs in each category edited by the Alltop staff. Price: Free.

Klout – Score-producing application that measures an individual’s ability to move their networks to action. Price: Web site score generation free. Company engagement requires custom pricing.

mPACT – Dashboard shows top 10 influencers by default, but allows drill downs with no limits on what you can find. Price: $42-$250 per month.

ReSearch.ly – Offering from PeopleBrowsr allows array of topics and search-based filters to identify mentions of search terms on Twitter. Price: Free trial extended when you publish a result link. $99 per month for the paid version.

Traackr – Custom topic influencer research tool. Produces dynamic (changes weekly) top 25 list by category. Research model that factors reach, resonance and relevance to produce a numeric ranking. Price: $499 per month for one topic.

TweetLevel – Edelman project that produces overall Twitter population list that can be filtered by influence, popularity, engagement and trust. Price: Free.

Twendz – Waggener Edstrom tool that identifies Twitter influencers around searched-for keywords. Price: Free.

Twitalyzer – Twitter analysis of network, reach and impact. Individual profile page displays a person’s Twitter network and cursory bio information. Prices: Individual plan is $4.99 per month. Business plans are $29.99 and an agency offering is $99.99 per month.

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