Today's communicators need to think about the mobile content format, yet can't overlook the tablet. The question is, will tablets become the next PCs? Sales of tablets like Apple’s iPad are expected to almost double in the U.S. over the next five years, fueling increased competition between major technology brands, says new research by Forrester. Other findings include:
• American purchase levels of the gadgets will reach 24.1 million units in 2011, compared with 10.3 million in 2010.
• A further 35.1 million tablets are predicted to be snapped up in 2012.
• For the immediate future, Forrester believes the “lion’s share” of demand may well fall on Apple’s iPad.