Students Resist Marketing Tactics on Social Media


According to a study of college students in four countries by user-experience research firm Nielsen Norman Group, students associate social networking sites with private discussions and not with corporate marketing. When students want to learn about a company or organization, they turn to search engines to find that organization’s official Web site. The study findings also include:

Students like technology, but are not technical: College students are often stereotyped as being extremely tech savvy. While it may be true for some, most expect the Web to be easy to use and streamline their efforts without hassle.

Students are unimpressed by fancy design and multimedia. College students generally view Web sites as tools to help them get things done. They appreciate multimedia on certain sites like YouTube, but they don’t want multimedia at all times on all sites. They like it only when it serves their purpose.

Students move fast and miss information. Students immediately flee a Web site when confronted with a page full of dense text. They don’t even bother reading the first sentence.

Source: Nielsen Norman Group




Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.