Most Americans were disappointed in how the nation’s businesses conducted themselves in 2010, with 61% saying corporate America failed to meet their expectations, and only 5% saying that businesses exceeded their expectations, according to a survey conducted by StrategyOne, a Daniel J. Edelman research firm. Some of their responses:
• When asked to grade how well corporate America did in 2010, 82% assigned a grade of C or lower and 40% assigned a grade of D or F. Just 17% gave corporate America an A or a B for its 2010 performance.
• The survey also asked what corporate behaviors were important to improve in 2011; 88% said it was extremely or very important to conduct business in an ethical manner in 2011, and 87% said it was a top priority to do business in an honest and moral way.
• Other priorities for companies from the consumer perspective include delivering high-quality products and services (85%), demonstrating good governance (84%), paying back any bailout money loaned to them as quickly as possible (83%) and making fewer mistakes and errors (82%).
• And as the nation struggles with the economy, 88% of consumers said corporations recovered from the recession better than American families, and 85% thought corporations had better prospects for the coming year than American families did.