As organizations and their employees ramp up social media outreach, PR communicators will have to come up with ways to better archive what could be thousands or even millions of posts in a year. There are now companies that offer solutions that help—and here is a sampling with their contact information and a short synopsis of their offerings:
• Arkovi (www.arkovi.com)
Specializes in financial services.
• Nextpoint (www.nextpoint.com)
Cloud-based technology products for legal and compliance needs.
• PeopleBrowsr (www.peoplebrowsr.com)
Archives function allows insight into communities, competitors.
• Smarsh (www.smarsh.com)
Defines which social networking features employees can access —reviews, approves or rejects messages before they are posted.
Monitors the social networking communications of employees.