Five Planning Tips for Globetrotting Campaigns

Thinking about launching a campaign that will take team members to remote locales? For Expedition 206, Coca-Cola turned to ignition to handle travel logistics from itinerary to visas to immunization. Here’s what was on ignition VP Amanda Daniels’ checklist:

1. Get out the map. “Can your campaign objectives be met in the timeline you’re considering, and in the time zones you are planning to be in?” asks Daniels.

2. Have the papers in order. “Visas are a big, big issue,” Daniels says. In fact, the Coca-Cola ambassadors had two passports to facilitate the time necessary to get visas for them.

3. Consider the overall happiness of the travelers. You don’t want to keep them in one place for months. “Try for a schedule that changes it up, and gives them a little bit of variety,” Daniels says.

4. Carefully research the destinations. Consider cultural and language barriers.

5. Check the weather. You don’t want to send folks to African locales during the rainy season, or some place in the freezing cold if you can help it.

See complete premium PR News article.

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.