Communicators Boost Budgets, Eye E-Mail

â–¶ Marketers Ready to Spend: Marketers have an optimistic outlook on the new year, with half of businesses planning to increase marketing budgets. E-mail and social media marketing are the top targets for spending allocation with 65% and 57% of marketers, respectively, planning to invest in them, according to a StrongMail survey.

• The most important e-mail marketing initiatives for 2011 are increasing subscriber engagement (52%), improving segmentation and targeting (49%) and integrating social media and e-mail marketing (43%).

Facebook is the biggest platform priority, with 35% of marketers saying it’s their top focus, followed by viral/referral marketing programs (22%).

• Awareness building is the top goal for social media initiatives for 63% of respondents, followed by loyalty acquisition (54%) and reaching new audiences (42%). Social media marketing is seen as least effective at generating leads and revenue.

• Following e-mail marketing and social media, the top areas for marketing investment in 2011 will be search (41%) and mobile (35%). Direct mail and trade shows/events are the top targets for decreased spend.

• Despite budget increases, 44% of respondents indicated a lack of resources/staff to be the biggest e-mail marketing challenge in 2011. Integration with customer data (41%) and e-mail deliverability (36%) rounded out the top three e-mail marketing challenges. PRN

Source: StrongMail

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.