Local TV News Grabs Viewers


â–¶ Local TV News Hits Home: Local television news is more effective in engaging viewers’ attention with advertising than other TV program genres and competitive media, cites a Hearst Television study. Key findings include:

• 49% of viewers ranked local TV news first as a major part of their daily routine.  Broadcast prime-time dramas and sitcoms ranked second (47%) followed by broadcast network prime-time reality TV (42%), cable prime-time dramas/movies (37%) and cable news (34%).

• 45% of respondents said they pay more attention to local TV news than most other TV genres, while cable news was cited by 39%; 81% cited local TV news as the “most important” news source among local, network broadcast and cable TV news.

• Local TV news is also relatively “DVR-proof,” says the study. Only 17% of respondents cited having recorded local TV newscasts for later viewing; 57% said they never, rarely or only sometimes fast-forward through portions of recorded local TV newscasts.

Source: Hearst Television




Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.