Social Media On the Rise at Small Businesses


â–¶ Small Businesses More Digital/Social: Small business owners see social media as a key to customer engagement, says a survey by Constant Contact. In the study, small businesses reported an increased use of social media tools, viewing these tools as additive and complementary to other marketing activities. Specific findings include:

• 63% cite Facebook and 30.7% mention Twitter as important tools for marketing, up from 50.5% and 25.6%, respectively, from a March 2010 survey.

• Other online tools rate as very important as tools for finding new customers: 68.8% rate a company’s Web site and 58.6% rate e-mail marketing as very important for finding new customers.

• When looking for new customers, 91% cite the value and importance of word of mouth.

• Nearly 75% of respondents say they expect their businesses to grow in the next year.

Source: Constant Contact




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.