Seven Critical Questions to Ask Yourself in a Crisis

Have all your crisis ducks in a row? Here’s a checklist of questions from John R. Brooks of the Communication Services of the Evangelical Lutheran Church that may save you some trouble:

1. Are you reachable at all times, including weekends and evenings? Be sure your office phone message includes your cell phone number.

2. Do you know the reporters in your area who write about your organization? It helps to know them, especially when there’s a crisis.

3. Have you determined your spokesperson? Know who this person is in advance. You don’t want to be assigning roles in the midst of a crisis.

4. Have you set up Google alerts with your organization’s name and/or names of key leaders? This is a great way to get timely updates on the news you need to know.

5. Have you created a Google Profile for yourself? Your profile, with contact information, will show up at the bottom of page one on any search for your name. Go to “Google Profile” for more information about how to create a profile.

6. Have you established Facebook and Twitter accounts? You’ll need the search functions to monitor your crisis in the social media world.

7. Do you have computer access away from the office? Be sure you have access to a computer when at home, on weekends and on vacation. Be sure you can access your Web site from a remote location. You’ll never know when you’ll need it.

Read more from this PR News story.

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.