Political Leaders Log On


â–¶ Politics Goes Social: Members of the U.S. Congress and U.K. Parliament are increasingly using social media as a channel to reach constituents, according to the 2010 Capital Staffers Index, released by Edelman. Specific findings:

• Staffers report their members’ use of Facebook has increased dramatically in the last three years—62% in 2010 vs. 15% in 2007. Use of text messaging has nearly doubled (55% vs. 35%) in that same time frame. Use of blogging (46% vs. 16%) and use of Twitter (38% vs. 7%) have also grown.

• The study also surveyed the online access patterns of staffers, finding that their online activity focused on information-gathering from traditional online news sites prior to 10 a.m., then engaging with social media after 10 a.m. Social media spikes traditionally occur at lunchtime and after 6 p.m.

• Certain traditional channels continue to be seen as effective by politicians, the most effective being: one-on-one meetings (90%), TV appearances (93%), speaking events (90%), newspaper articles (86%) and radio appearances (85%). PRN

Source: Edelman




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prnews-measurement-conf-175x135-static

Join us on November 20, 2014, for PR News’ essential PR Measurement Conference, taking place at the Hyatt Regency Chicago. Commit now to grounding all of your PR efforts in metrics that connect to organizational goals and prove value that communications makes in thriving b2c and b2b companies, nonprofits and professional associations.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.