Political Leaders Log On


â–¶ Politics Goes Social: Members of the U.S. Congress and U.K. Parliament are increasingly using social media as a channel to reach constituents, according to the 2010 Capital Staffers Index, released by Edelman. Specific findings:

• Staffers report their members’ use of Facebook has increased dramatically in the last three years—62% in 2010 vs. 15% in 2007. Use of text messaging has nearly doubled (55% vs. 35%) in that same time frame. Use of blogging (46% vs. 16%) and use of Twitter (38% vs. 7%) have also grown.

• The study also surveyed the online access patterns of staffers, finding that their online activity focused on information-gathering from traditional online news sites prior to 10 a.m., then engaging with social media after 10 a.m. Social media spikes traditionally occur at lunchtime and after 6 p.m.

• Certain traditional channels continue to be seen as effective by politicians, the most effective being: one-on-one meetings (90%), TV appearances (93%), speaking events (90%), newspaper articles (86%) and radio appearances (85%). PRN

Source: Edelman


Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.