Common Sense, Energy Bill Can Jump-Start Climate Efforts


If your a company is the size of BT Americas, the level of climate change activities, reporting and communications is staggering. Yet, says Kevin Moss, the company’s head of CSR, smaller organizations can make a difference, too. “Actually, a lot of this is just common sense,” he says. Here’s how to get started:

• Learn as much about your energy bill as you do your phone bill. Focusing on a cost perspective is great start.

• Think about what impact your products and/or services have on society.

• Determine if there’s opportunities to shift, fine-tune or position your portfolio to help your customers with their sustainability needs.

• Identify what your biggest energy drainers are, and concentrate on them.

• To start, go to the Carbon Disclosure Project (cdproject.net) and see how other organizations are reporting their climate change efforts.

Read more
.




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prnews-measurement-conf-175x135-static

Join us on November 20, 2014, for PR News’ essential PR Measurement Conference, taking place at the Hyatt Regency Chicago. Commit now to grounding all of your PR efforts in metrics that connect to organizational goals and prove value that communications makes in thriving b2c and b2b companies, nonprofits and professional associations.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.