‘Dr. Google’ Is In: More Women Seek Health Help Online


â–¶ Digital Doctoring Popular: A study by TNS and Ogilvy PR finds that “Dr. Google” is becoming a first-line defense for the health of today’s American families. One in three women (36%) agree that, at times, the health information that they find online does a better job at keeping her family healthy than seeing a doctor. Other findings include:

• 67% of women say they use the Internet to obtain health information because they can find it quickly; they can get information that they need at any time of day (64%); and it is less expensive than going to the doctor (29%).

• Half of the respondents (52%) found it stressful to keep up with the increasing number of ways to get information (e.g., Facebook, work and personal e-mail, IM). And 1 in 5 women (19%) expect the time they spend keeping up online to increase over the next year.

• (31%) believe, compared to last year, that their ability to manage their family’s healthcare costs is worse, while only 10% believe their ability to manage their family’s healthcare costs is better compared to last year.

Source: TNS/Ogilvy PR


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.