‘Dr. Google’ Is In: More Women Seek Health Help Online


â–¶ Digital Doctoring Popular: A study by TNS and Ogilvy PR finds that “Dr. Google” is becoming a first-line defense for the health of today’s American families. One in three women (36%) agree that, at times, the health information that they find online does a better job at keeping her family healthy than seeing a doctor. Other findings include:

• 67% of women say they use the Internet to obtain health information because they can find it quickly; they can get information that they need at any time of day (64%); and it is less expensive than going to the doctor (29%).

• Half of the respondents (52%) found it stressful to keep up with the increasing number of ways to get information (e.g., Facebook, work and personal e-mail, IM). And 1 in 5 women (19%) expect the time they spend keeping up online to increase over the next year.

• (31%) believe, compared to last year, that their ability to manage their family’s healthcare costs is worse, while only 10% believe their ability to manage their family’s healthcare costs is better compared to last year.

Source: TNS/Ogilvy PR


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