‘Dr. Google’ Is In: More Women Seek Health Help Online


â–¶ Digital Doctoring Popular: A study by TNS and Ogilvy PR finds that “Dr. Google” is becoming a first-line defense for the health of today’s American families. One in three women (36%) agree that, at times, the health information that they find online does a better job at keeping her family healthy than seeing a doctor. Other findings include:

• 67% of women say they use the Internet to obtain health information because they can find it quickly; they can get information that they need at any time of day (64%); and it is less expensive than going to the doctor (29%).

• Half of the respondents (52%) found it stressful to keep up with the increasing number of ways to get information (e.g., Facebook, work and personal e-mail, IM). And 1 in 5 women (19%) expect the time they spend keeping up online to increase over the next year.

• (31%) believe, compared to last year, that their ability to manage their family’s healthcare costs is worse, while only 10% believe their ability to manage their family’s healthcare costs is better compared to last year.

Source: TNS/Ogilvy PR




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.