‘Dr. Google’ Is In: More Women Seek Health Help Online

â–¶ Digital Doctoring Popular: A study by TNS and Ogilvy PR finds that “Dr. Google” is becoming a first-line defense for the health of today’s American families. One in three women (36%) agree that, at times, the health information that they find online does a better job at keeping her family healthy than seeing a doctor. Other findings include:

• 67% of women say they use the Internet to obtain health information because they can find it quickly; they can get information that they need at any time of day (64%); and it is less expensive than going to the doctor (29%).

• Half of the respondents (52%) found it stressful to keep up with the increasing number of ways to get information (e.g., Facebook, work and personal e-mail, IM). And 1 in 5 women (19%) expect the time they spend keeping up online to increase over the next year.

• (31%) believe, compared to last year, that their ability to manage their family’s healthcare costs is worse, while only 10% believe their ability to manage their family’s healthcare costs is better compared to last year.

Source: TNS/Ogilvy PR

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.