Navigate Dangerous Crisis Roads With Opinion Research

Think about the American Red Cross, BP and Toyota. Chances are there is a clear image in your mind of what they stand for and how they operate. But, think about the Liberty Fund, Deepwater Horizon and “sticking gas pedals,” and chances are your image of each of these enterprises shifts somewhat. During and in the aftermath of a crisis, one’s reputation can change. With 24-hour-per-day cable news outlets looking to fill time, the Internet streaming images as it happens and bloggers endlessly opining, it is important to vigilantly guard one’s reputation.

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