Pressing a Reporter on an Error: When to Make a Move


Everyone makes mistakes. But a reporter's error has the potential for huge reputation fallout. Gary Wells, senior managing director at communications agency Dix & Eaton, has had some brushes with the media in the past. If a reporting error is egregious, Wells will insist on a correction. But, he says, there are gray areas, and times when you should back off. Wells stresses that whatever you decide, make the decision quickly. Here are some questions to ask yourself if faced with a misquote or misstatement:

• Is the error just too egregious to ignore?

• Will it cause a ripple throughout your various audiences?

• Will it lead to people having the wrong perception of your brand or organization?

• Will people be making decisions about your organization based on this error?

“If the answer to all of these questions is no, then you might just as well let it go,” says Wells.

Read more on this story in PR News.





Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.