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Leveraging WOM to Make Up for Shallow Pockets

Getting external stakeholders involved in media outreach for a viral campaign requires a strong program and media tools your audience can use. | MORE »

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Maintaining Cohesive Team Efforts Across Multiple Orgs

Partnering on an initiative has its advantages, but maintaining cohesive messaging and communications can be a challenge when multiple organizations team up. | MORE »

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U.S. Falls Three Slots in Country Brand Rankings

Scandinavian countries move up the charts in FutureBrand’s country brand rankings, while Canada claims No. 1. | MORE »

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Swag Makes Good Advertising Impression

Advertising specialties, or swag, is more cost effective than other ad mediums, and its cost per impression has remained steady for the last three years, says a study. | MORE »

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Few Brands Use a Cohesive Approach to Social Engagement

Fewer than 40% of 241 online communities studied have any rewards or recognition programs—key drivers in keeping viewers engaged. | MORE »

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Phrases Not to Utter During a Brainstorming Session

Put-downs of employee ideas by managers not only inhibits staff creativity, it could also lead to missing the next Big Thing. | MORE »

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Pressing a Reporter on an Error: When to Make a Move

Do you or don’t you? The ability to decide whether to call out a journalist for a misquote or factual reporting error could be critical in diffusing a crisis. | MORE »

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