A study by HiveFire reveals that over a quarter (26%) of B2B marketers cite delivering new content on a regular basis to be their biggest challenge. Those who are able to develop and employ a content marketing strategy see notable improvements in a company’s placement in search results and perception as industry thought leaders. Other findings include:
• Nearly half (44%) do not have any corporate or industry blog, and of those that do, only 10% publish new content.
• 36% of those without a blog say they are not viewed as thought leaders in their industry.
• Though many don’t blog 70% of respondents have incorporated some kind of social media tools into their B2B marketing strategy; for this, LinkedIn and Twitter are more commonly used than Facebook.
• Of those B2B companies that show up in search results almost all or most of the time, over 60% have some kind of blog plan and 75% say visitors come to their sites for content.
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