Relevant Content Big B2B Challenge


A study by HiveFire reveals that over a quarter (26%) of B2B marketers cite delivering new content on a regular basis to be their biggest challenge. Those who are able to develop and employ a content marketing strategy see notable improvements in a company’s placement in search results and perception as industry thought leaders. Other findings include:

• Nearly half (44%) do not have any corporate or industry blog, and of those that do, only 10% publish new content.

• 36% of those without a blog say they are not viewed as thought leaders in their industry.

• Though many don’t blog 70% of respondents have incorporated some kind of social media tools into their B2B marketing strategy; for this, LinkedIn and Twitter are more commonly used than Facebook.

• Of those B2B companies that show up in search results almost all or most of the time, over 60% have some kind of blog plan and 75% say visitors come to their sites for content.

Source: HiveFire

Don't miss PR News' How-To Conference on Dec. 1 at the National Press Club in Washington, D.C—11 how-to sessions, 11 expert trainers, all in one day.





Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.