Capital Ideas for Attracting Influencers and Share of Voice


Normal 0 false false false MicrosoftInternetExplorer4 st1:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;}

While leveraging its reputation for manufacturing exceptional cameras, Nikon is constantly seeking ways to get consumers to share their photographic experiences and interact with the brand. Lisa Baxt, Nikon’s senior communications manager, shares some tactics Nikon uses to build its brand and social capital.

• “Offline, we offer educational classes and workshops with professionals,” says Baxt.

• Rich content on the nikonusa.com Web site through its “Learn & Explore” section is also available as a free mobile application via iTunes.

• Consumer reviews of Nikon products allow consumers to share and read about peer experiences.

• “We have a very active community on Flickr for consumers to get feedback from professional photographers,” says Baxt. “And we engage with influencers and participate in events like the Nikon Video Festival that enables the brand and our fans to capture and share experiences.”

• Nikon actively engages consumers through its Nikon fan page on Facebook, which has more than 310,000 members and a Flickr Digital Learning Center.

Read more of this story.




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.