True Green: Follow the FTC’s Latest Guidelines

Looking to get a green product out into the market? Follow the FTC’s recently revised green guidelines to avoid making false green claims. “The FTC rarely comes down on a company on these rules,” says Dave Stangis, VP of CSR/sustainability at Campbell Soup Company. But the public, and your competitors, just might. Here are a few of the common green claims that the FTC has addressed in its latest revisions. A full copy of the guidelines can be found at

Compostable: A product or package will break down in approximately the same time as the materials with which it is composted.

Degradable: Organizations should not make unqualified degradable claims for items destined for landfills, incinerators or recycling facilities if decomposition will not occur within one year.

Non-Toxic: Such claims should convey that an item is non-toxic both for humans and for the environment generally.

Renewable Energy: Organizations should not make unqualified renewable energy claims if the power used to manufacture any part of the product was derived from fossil fuels.

Read the full story in PR News

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.