Texting Shows Biz Promise in U.S. and U.K.

â–¶ Texting In for Consumer/Business Transactions: According to a study by mBlox, almost 90% of U.S. and U.K. consumers prefer multichannel options for interacting with businesses. Texting is growing in popularity for appointment reminders, payment reminders and coupon deals. Other findings include:

• While 59% of U.K. respondents choose texting as their preferred choice for businesses to contact them with appointment reminders; just 17% of U.S. consumers said the same.

• One in 10 U.S. consumers choose texting for payment reminders such as credit cards; in the U.K. that number is one in three.

• More than three-quarters of all consumers surveyed use coupons when shopping; 29% of U.K. and 15% of U.S. consumers have used a mobile coupon.

Source: mBlox

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