â–¶ Texting In for Consumer/Business Transactions: According to a study by mBlox, almost 90% of U.S. and U.K. consumers prefer multichannel options for interacting with businesses. Texting is growing in popularity for appointment reminders, payment reminders and coupon deals. Other findings include:
• While 59% of U.K. respondents choose texting as their preferred choice for businesses to contact them with appointment reminders; just 17% of U.S. consumers said the same.
• One in 10 U.S. consumers choose texting for payment reminders such as credit cards; in the U.K. that number is one in three.
• More than three-quarters of all consumers surveyed use coupons when shopping; 29% of U.K. and 15% of U.S. consumers have used a mobile coupon.