Kids’ ‘Entertaining’ Talk


â–¶ Teens Talk Media and Entertainment: The Keller Fay Group finds from analyzing data from more than 3,600 panelists in the 13-17-year-old bracket that 74% talk about the media and entertainment category, 18% ahead of the entire population. Other findings include:

• 61% of the younger demographic mentions food and dining brands, compared with 56% of the wider sample.

• 60% of the teen demographic discusses technology offerings, compared with 39% of the population sampled.

• 57% of teens talk about beverages, 56% about retail and apparel, 49% about automotive and 38% concerning personal care and beauty.

Coca-Cola, Apple and Verizon led the list, in that order, of products cited by name among this audience. Ford, Pepsi, McDonald’s, AT&T, Sony and Nike completed the top 10.

Source: Keller Fay Group


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.