Social Media Usage ‘Plateaus’ at 80% of Netizens


A Forrester study finds that 80% of U.S. netizens now utilize social networking channels—equivalent to the penetration of DVD players. Forrester believes that this usage has plateaued, and communicators must find innovative solutions to stand out in the cluttered social media environment. Other study findings include:

• The average Facebook member boasts 135 friends, which rises to 220 among 18-30-year-olds, while Twitter recorded a median score of 77 followers—96 for 31-44-year-olds.

• Prioritizing “mass influencers” online, Forrester broke them down into two distinct categories: “mass connectors,” comprising 6.2% of the online population, will create 80% of the 256 billion impressions concerning goods and services on social networks this year.

• “Mass mavens,” some 13.4% of Web users, deliver content about products through interactive channels like YouTube, blogs and forums, generating 80% of 1.64 billion such posts.

Source: Forrester


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.