Quick to the Core: Forming the Ultimate Crisis Team


When preparing for a crisis, putting together a small core team of people who can act with complete confidentiality and make quick decisions is critical. When the ship Biscaglia was hijacked off the Somali coast, 45 people were on the first crisis conference call, says Tom Rozycki, SVP at Cubitt Jacobs & Prosek Communications. After that call, the team was whittled down to eight. Sharon Treco-Jones of Treco-Jones PR says a team of three to four works best. Here are her core team tips:

• A core team should include the head of an organization, legal counsel for the organization, the head of operations and the public relations professional. Sometimes, risk management is involved and/or a board chair.

• The core team members may be liaisons with others as needed, i.e., if they are crucial to understanding important information and/or needed to help make certain types of decisions.

• Help your CEO evaluate any other team members based on their personal agendas and relationships, and ability to keep confidences.

• Everyone will have a different point of view that will enrich the process and final product.

Read the full case study in PR News.




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.