CMO and Corporate Comms Communication Breakdown


â–¶ Bad Alignment: More than half (52%) of companies do not see full alignment between marketing and corporate communications, says a survey of CMOs released by The CMO Club and Hill & Knowlton.Other findings include:

• Having an established communications plan helps: 66% of companies with one in place report being “fully aligned” versus 32% of companies that only communicate on an ad hoc basis.

• Also, most firms with joint metrics and rewards systems (66%) report full alignment.

Source: The CMO Club/Hill & Knowlton


Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.