CMO and Corporate Comms Communication Breakdown


â–¶ Bad Alignment: More than half (52%) of companies do not see full alignment between marketing and corporate communications, says a survey of CMOs released by The CMO Club and Hill & Knowlton.Other findings include:

• Having an established communications plan helps: 66% of companies with one in place report being “fully aligned” versus 32% of companies that only communicate on an ad hoc basis.

• Also, most firms with joint metrics and rewards systems (66%) report full alignment.

Source: The CMO Club/Hill & Knowlton




Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.