Five Ways to Make Customer Service a Strong PR Tool


While some PR pros may think customer service is out of their realm, the power of the Internet gives communicators a big opportunity to create direct dialogue with customers, says Leslie Wolff, CEO of Smart Marketing Group. “The opportunity for positive positioning is strong if you use your customer service segment as a way to create conversation,” says Wolff. Here are some key tips from Wolff for developing that opportunity, making customer service a powerful tool in the PR arsenal:

1. Encourage and educate customer service personnel about the importance of their role in building the success of their company and their careers. Establish an award/reward environment and publicize it internally.

2. Establish a two-way communication system with employees, customers and vendors that invites ideas for improvement. Eliminate any “kill the messenger” attitude.

3. Integrate social media networks into the mix, which can spread the word of your customer service.

4. Create a Customer’s Council that encourages input on how you can provide a continuing level of exceptional customer service.

5. Publicize in every way possible what you are doing to improve customer service.


Read the full story in PR News


Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.