Five Ways to Make Customer Service a Strong PR Tool


While some PR pros may think customer service is out of their realm, the power of the Internet gives communicators a big opportunity to create direct dialogue with customers, says Leslie Wolff, CEO of Smart Marketing Group. “The opportunity for positive positioning is strong if you use your customer service segment as a way to create conversation,” says Wolff. Here are some key tips from Wolff for developing that opportunity, making customer service a powerful tool in the PR arsenal:

1. Encourage and educate customer service personnel about the importance of their role in building the success of their company and their careers. Establish an award/reward environment and publicize it internally.

2. Establish a two-way communication system with employees, customers and vendors that invites ideas for improvement. Eliminate any “kill the messenger” attitude.

3. Integrate social media networks into the mix, which can spread the word of your customer service.

4. Create a Customer’s Council that encourages input on how you can provide a continuing level of exceptional customer service.

5. Publicize in every way possible what you are doing to improve customer service.


Read the full story in PR News




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.