Five Ways to Make Customer Service a Strong PR Tool


While some PR pros may think customer service is out of their realm, the power of the Internet gives communicators a big opportunity to create direct dialogue with customers, says Leslie Wolff, CEO of Smart Marketing Group. “The opportunity for positive positioning is strong if you use your customer service segment as a way to create conversation,” says Wolff. Here are some key tips from Wolff for developing that opportunity, making customer service a powerful tool in the PR arsenal:

1. Encourage and educate customer service personnel about the importance of their role in building the success of their company and their careers. Establish an award/reward environment and publicize it internally.

2. Establish a two-way communication system with employees, customers and vendors that invites ideas for improvement. Eliminate any “kill the messenger” attitude.

3. Integrate social media networks into the mix, which can spread the word of your customer service.

4. Create a Customer’s Council that encourages input on how you can provide a continuing level of exceptional customer service.

5. Publicize in every way possible what you are doing to improve customer service.


Read the full story in PR News


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.