â–¶ First the Small Screen, Now the Medium Screen: Communicators should take note as increasing numbers of companies and influential consumers are taking to Apple’s iPad. More than 3.25 million units were sold last quarter, reports a Forrester study. Other findings include:
• In April, 83% of respondents had heard of the iPad; that figure rose to 95% in June. As a comparison, a total of 25% didn’t know what the Kindle, Amazon’s e-book reader, was, despite the fact that it launched three years ago.
• Although only 1.3% of people polled owned an iPad, some 3.8% intended to do so.
• Respondents who had bought the iPad were 40% more likely to use Twitter than the norm, with 20% more likely to use Facebook.