Apple’s iPad Gains Corporate and Consumer Fans


â–¶ First the Small Screen, Now the Medium Screen: Communicators should take note as increasing numbers of companies and influential consumers are taking to Apple’s iPad. More than 3.25 million units were sold last quarter, reports a Forrester study. Other findings include:

• In April, 83% of respondents had heard of the iPad; that figure rose to 95% in June. As a comparison, a total of 25% didn’t know what the Kindle, Amazon’s e-book reader, was, despite the fact that it launched three years ago.

• Although only 1.3% of people polled owned an iPad, some 3.8% intended to do so.

• Respondents who had bought the iPad were 40% more likely to use Twitter than the norm, with 20% more likely to use Facebook.

Source: Forrester




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.