Apple’s iPad Gains Corporate and Consumer Fans


â–¶ First the Small Screen, Now the Medium Screen: Communicators should take note as increasing numbers of companies and influential consumers are taking to Apple’s iPad. More than 3.25 million units were sold last quarter, reports a Forrester study. Other findings include:

• In April, 83% of respondents had heard of the iPad; that figure rose to 95% in June. As a comparison, a total of 25% didn’t know what the Kindle, Amazon’s e-book reader, was, despite the fact that it launched three years ago.

• Although only 1.3% of people polled owned an iPad, some 3.8% intended to do so.

• Respondents who had bought the iPad were 40% more likely to use Twitter than the norm, with 20% more likely to use Facebook.

Source: Forrester


Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.