Business Journalists Still Getting the Hang of Social Media

â–¶ Reporters’ Insomnia: An Exponent survey of 120 agricultural business journalists gives a glimpse of what keeps reporters up at night: rapidly changing media channels, especially social media. While nearly three-quarters (73%) of respondents say they work with social media on the job each day, about half (52%) report feeling confident using it in their current positions. Other findings include:

• Respondents also worry about budgets (65%), competition for audiences (47%) and the impact of consolidation on the agriculture industry (35%).

• Multimedia technology skills are another concern for journalists, as technology blurs the lines between the types of media. For example, about half (46%) report using broadcast skills in traditionally print-only positions.

• Only about half (51%) of respondents say new media has had a positive impact on their jobs, and half say new media gives communicators an advantage.

Source: Exponent PR

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.