Business Journalists Still Getting the Hang of Social Media


â–¶ Reporters’ Insomnia: An Exponent survey of 120 agricultural business journalists gives a glimpse of what keeps reporters up at night: rapidly changing media channels, especially social media. While nearly three-quarters (73%) of respondents say they work with social media on the job each day, about half (52%) report feeling confident using it in their current positions. Other findings include:

• Respondents also worry about budgets (65%), competition for audiences (47%) and the impact of consolidation on the agriculture industry (35%).

• Multimedia technology skills are another concern for journalists, as technology blurs the lines between the types of media. For example, about half (46%) report using broadcast skills in traditionally print-only positions.

• Only about half (51%) of respondents say new media has had a positive impact on their jobs, and half say new media gives communicators an advantage.

Source: Exponent PR




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