Making a Military Case for the Use of Social Media


Public affairs specialists needed an organic way to update locals and other army members about the Army Corps of Engineers.

When public affairs in Iraq told the Army Corps of Engineers higher-ups that it would be using social media to get the word out about the Corps’ activities, it got some push-back from those not familiar with the in’s and out’s of the platform. But Scott Harris, then public affairs chief in the Gulf Region District of Iraq, managed to turn the top brass around. Here are some best practices from the effort:

Name a champion: Appoint a well-respected PR executive as the controller of social media content.

Tout the virtues of the opt-in social media audience: “Those who come to the Facebook page actually want to hear our message,” says Harris.

Extol real-time capability: “Facebook happens right now, and there’s profound value in that, particularly in our situation,” he says.

Read more about the campaign in the full case study.




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.