How to Write Subject Lines That Intrigue, Engage


Here’s a perfectly reasonable e-mail subject line: (Gardening News) Ten tips for a better fuchsia display Now, cut it off after 42 characters, like some e-mail software does, and see how it reads. Yikes! The subject line is the one chance that PR pros have to entice stakeholders to open and read through e-mails. Once they opt to receive e-mail messages, there is no guarantee that they will actually view them—the inbox is an entirely personal sphere, and recipients regularly exercise the freedom to delete messages they find unappealing. BE APPEALING Appealing subject lines are essential to increasing open rates.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.