Journalists Positive About Digital Transition


â–¶ Customer First: Oriella PR Network’s Digital Journalism Study found that despite greater demands on journalists’ time (46% of journalists polled say they are expected to produce more content than before, with 30% working longer hours), many (40%) are positive about the impacts of digital and social media on their reporting. Signs of growing digital media presence include:

• Fewer than 15% of journalists surveyed said their pubs support no social or digital media at all; 47% say their publications have journalist-authored blogs and 40% say their publications use Twitter.

• Twenty-two percent say their publication is researching or has launched smartphone apps in order to deliver paid-content to mobile users and 16% are researching paid-content for iPads and e-readers. PRN

Source: Oriella PR Network




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