Journalists Positive About Digital Transition


â–¶ Customer First: Oriella PR Network’s Digital Journalism Study found that despite greater demands on journalists’ time (46% of journalists polled say they are expected to produce more content than before, with 30% working longer hours), many (40%) are positive about the impacts of digital and social media on their reporting. Signs of growing digital media presence include:

• Fewer than 15% of journalists surveyed said their pubs support no social or digital media at all; 47% say their publications have journalist-authored blogs and 40% say their publications use Twitter.

• Twenty-two percent say their publication is researching or has launched smartphone apps in order to deliver paid-content to mobile users and 16% are researching paid-content for iPads and e-readers. PRN

Source: Oriella PR Network




Comments Off

Deals of the Week

Get $150 Off PR News' Google Conference

 google-conf-180x150-sb

Join us on February 11, 2015, for PR News’ essential Google Conference at the Hyatt Regency San Francisco, and learn how to take advantage of everything Google has to offer communicators.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.