â–¶ Speaking of SEO: A search query study by search advertising company Chitika finds that three-word queries on search engines were the most popular. With data culled from 40-million search impressions over a seven-day period, specific study findings include:
• 26% of search impressions were three-word searches; 19% of search impressions were two-word searches; 17% of search impressions were four-word searches; and 14% of search impressions were one-word searches.
• The best click-through ratios (delivering the most bang-for-the-buck) were for the five-word, six-word searches and four-word searches.
• To expand SEO strategy from one-word and two-word keywords, the study recommends increasing the words in incoming link anchor text and expanding page titles and content category titles as appropriate.