Three’s the Charm in SEO

â–¶ Speaking of SEO: A search query study by search advertising company Chitika finds that three-word queries on search engines were the most popular. With data culled from 40-million search impressions over a seven-day period, specific study findings include:

• 26% of search impressions were three-word searches; 19% of search impressions were two-word searches; 17% of search impressions were four-word searches; and 14% of search impressions were one-word searches.

• The best click-through ratios (delivering the most bang-for-the-buck) were for the five-word, six-word searches and four-word searches.

• To expand SEO strategy from one-word and two-word keywords, the study recommends increasing the words in incoming link anchor text and expanding page titles and content category titles as appropriate.

Source: Chitika

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.