SMB Owners Turn to Web for Business Growth

â–¶ Internet Improves Small Business: Small and midsize business (SMB) owners are utilizing the Internet to expand their companies, says a new study conducted by the American City Business Journals. Five distinct segments of users were identified. They include:

Interactors account for 15% of the survey population and 24% of sales, and use the Internet for researching and purchasing products and investigating competitors.

Investors represent 22% of SMB owners and 23% of sales, and are moderate Web users that manage their investment accounts online.

• Accounting for 25% of SMB owners and 29% of sales, transactors are the largest Internet segment, selling 50% of their products and services, and run established firms.

Commentators, 17% of the survey population and 14% of sales, represent a high percentage of women- and minority-owned companies than any other segment.

Viewers average 21 employees, work the fewest hours, and characterize 21% of the survey population and 10% of sales.

Source: American City Business Journals

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.