SMB Owners Turn to Web for Business Growth


â–¶ Internet Improves Small Business: Small and midsize business (SMB) owners are utilizing the Internet to expand their companies, says a new study conducted by the American City Business Journals. Five distinct segments of users were identified. They include:

Interactors account for 15% of the survey population and 24% of sales, and use the Internet for researching and purchasing products and investigating competitors.

Investors represent 22% of SMB owners and 23% of sales, and are moderate Web users that manage their investment accounts online.

• Accounting for 25% of SMB owners and 29% of sales, transactors are the largest Internet segment, selling 50% of their products and services, and run established firms.

Commentators, 17% of the survey population and 14% of sales, represent a high percentage of women- and minority-owned companies than any other segment.

Viewers average 21 employees, work the fewest hours, and characterize 21% of the survey population and 10% of sales.

Source: American City Business Journals


Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.