SMB Owners Turn to Web for Business Growth


â–¶ Internet Improves Small Business: Small and midsize business (SMB) owners are utilizing the Internet to expand their companies, says a new study conducted by the American City Business Journals. Five distinct segments of users were identified. They include:

Interactors account for 15% of the survey population and 24% of sales, and use the Internet for researching and purchasing products and investigating competitors.

Investors represent 22% of SMB owners and 23% of sales, and are moderate Web users that manage their investment accounts online.

• Accounting for 25% of SMB owners and 29% of sales, transactors are the largest Internet segment, selling 50% of their products and services, and run established firms.

Commentators, 17% of the survey population and 14% of sales, represent a high percentage of women- and minority-owned companies than any other segment.

Viewers average 21 employees, work the fewest hours, and characterize 21% of the survey population and 10% of sales.

Source: American City Business Journals


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.