Scandalous Celebrities

â–¶ Caught in the Act: According to the findings of an Adweek Media/Harris Poll by Harris Interactive, almost three-quarters (74%) of Americans say when a celebrity endorser gets involved in a scandal, it doesn’t impact the way they feel about the brand or brands they endorse; 22% say they feel worse about the endorsed brands and 5% say they feel better about them. Other findings include: • Age plays a part when it comes to attitudes toward the endorsed brands after a scandal: 81% Americans age 55 and older, as well as 77% of those 35-44, say the scandal has no impact on how they feel about the brand. Those 45-54 are most likely to have a negative feelings. • Regional differences exist in attitudes toward brands after a celebrity gets caught doing something wrong—26% of Midwesterners say they would feel worse about the brand a celebrity endorses, compared to 19% of those who live in the East.

Subscribe Now  |  Login

Comments Off

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.